Creative Strategy

When your brand feels scattered, content becomes harder than it needs to be. Creative Strategy is where I help you get clear on what you’re saying, who you’re saying it to, and how to show up consistently without burning out.

This is a practical, collaborative service that turns ideas into direction. You leave with a plan you can actually follow, plus a clear creative path for your visuals and messaging.

What’s Included

Depending on what you need, Creative Strategy can include:

• Brand clarity session and discovery questions
• Audience and positioning direction
• Messaging pillars and tone guidance
• Content pillars and post ideas tailored to your brand
• Campaign or launch direction (if you’re promoting something specific)
• Visual direction guidance to support your brand identity
• A simple content plan to help you post with more consistency
• Recommendations for next steps and design priorities

Best For

• Brands that feel stuck, inconsistent, or unsure what to post
• New businesses that need direction before investing in design
• Service providers with multiple offers who need clearer messaging
• Anyone who wants their content to feel more intentional and less stressful

How It Works

1. I start with a short discovery and a clarity-focused strategy session
2. I review what you share, identify patterns, and define a clear direction
3. I build your strategy document and content guidance based on your goals
4. You review, I refine, and you leave with a plan you can use right away

What You’ll Receive

You will receive a Strategy Summary document, which may include:

• Brand focus and key messaging notes
• Content pillars with post prompts and examples
• Campaign direction or series ideas (if applicable)
• Visual direction notes to guide your design and content
• Clear next steps so you know what to do first

What a Creative Strategy Deliverable Looks Like

If it helps, here’s a quick preview of what the strategy document typically covers:

• Your goals and priorities
• Your audience and how you want to be perceived
• Core messages and tone
• Content pillars and themes
• Content ideas and posting guidance
• Campaign direction (optional)
• Recommendations and next steps

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Ready to Get Started?

Tell me what you’re working on and where you feel stuck right now. I’ll reply with next steps, timelines, and the best starting point based on your goals.