Àṣẹ

(ah-shay)

The Meaning Behind the Name

Àṣẹ is a word that carries the essence of life force and intention. Rooted in Yoruba tradition, it speaks to the power within us, the energy that can shape outcomes, inspire action, and bring visions into reality.

It is more than just a word. Àṣẹ is affirmation. It is the ability to create through what you speak and the reminder that your words carry weight. To say “àṣẹ” is to affirm with confidence, to stand in alignment, and to honor the power of expression.

This meaning lies at the heart of Àṣẹ Designs. My work is guided by the idea that design should not only look good, but also serve a purpose, carry intention, and spark connection.